Kinetic are delighted to announce that Alex & Kim made the top 5 this year in the Who's Who In Natural Beauty and would like to thank everyone who voted for them for their continued support over the years.
Alex and Kim Barani have won many accolades during the past 25 years, and Kinetic remains an integral part of the natural products industry. A one-stop ethical shop for retailers, Kinetic continue to innovate across the UK and Europe with the beauty, nutrition and superfood brands they distribute.
The brothers’ passion for natural was inspired by their childhood surroundings, on the shores of the ancient Roman town of Carthage, and its wealth of nature, land and sea. During Alex’s frequent visits to California in the early 90s, he observed how the natural products market was more developed there, which led to them launching the new trend to the UK with natural beauty pioneers JASON, the brand where it truly began for Kinetic.
Today their portfolio includes: staple family brand JASON, found in all good independent health food stores and pharmacies; cult beauty brand Antipodes, found in many prestigious stores, including upmarket London department store Fortnum & Mason, luxury pharmacy John Bell & Croyden, and chic Parisian shopping destination Galeries Lafayette; millennial Alba Botanica with the latest botanical and beauty trends, from K-beauty anti-pollution skincare to salicylic acid acne solutions; with certified organic ingredients and products, vegan and cruelty-free status, Avalon Organics has risen in popularity in the UK in recent years, as consumers look for third party verification of products; currently celebrating their 40th anniversary, haircare brand Giovanni bridges the gap between salon quality and natural ingredients; and latest beauty launch collagen beauty-from-within Neocell, the sheer demand for these products shows that the brothers have still got the flair for searching out the best products on the global beauty market to bring to the UK.
