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About Us

Kinetic Natural Product Distributors are suppliers of ethical, natural and organic beauty, nutrition and superfood brands to the health food industry and practitioners for over 23 years.

Despite coming from very different professional backgrounds, Alexander and his brother Kim founded Kinetic in the early 1990s with the aim of delivering high quality, natural brands to the UK. Alexander, whose background had covered fashion, music and PR, joined forces with Kim, who had enjoyed success in the financial and property worlds, and Kinetic was born.

The idea of Kinetic is to have an independent distributor that offers brand leaders which in some way enhance a natural lifestyle. The company's first major deal was struck with the American family-owned organic body care range JASÖN®, which was already massively popular in the States and today remains one of Kinetic's most popular brand. Later, Alexander spent time in America to learn more about the kind of products they wanted to market and during his time there he discovered NATURE'S ANSWER®, which became another brand Kinetic began distributing in the UK.

Kinetic has grown to three divisions: beauty, nutrition and superfoods, and their portfolio includes many category leaders including: JASÖN® SINCE 1959, leaders in natural beauty and body care; AVALON ORGANICS®, body care, hair care and skincare made with organic essential oils; ANTIPODES®, scientifically validated organic beauty products, skincare, mineral makeup and lipsticks; NATURE'S ANSWER®, pioneers in holistically balanced alcohol free liquid herbal extracts, capsules, and liquid vitamins; ENER-C® a Vitamin C effervescent drink with vitamins and minerals; NUTIVA®,  Change Your World One Coconut At A Time! 100% Organic Coconut Oil, Chia Seed, Hempseed, Hemp Oil, Hemp Protein, new Organic Coconut products and more; AMAZINGGRASS®, Amazing Grass offers the most powerful cereal grasses on earth, consumable in a convenient way that aligns with our hectic lifestyles.

Business never stands still at Kinetic as it is always on the lookout for new brands. However, they are selective about the brands it takes on, and those that do appeal have to fulfil strict criteria. In taking on anything new, what has always been important to Kinetic is developing and maintaining solid relationships with suppliers, and is one of the considerations the company makes in taking on brands. Kinetic's relationships with suppliers are based on friendship, great respect and commitment which extend to over 20 years. Alexander adds: "Our suppliers would say that Kinetic is about quality products, friendly service and is a vibrant and innovative company. We always listen and respond to what retailers need."

Read Alexander and Kim Barani’s Interview with Natural Products here