There’s no doubt that festivals are big business in the UK. Not only do the tickets and sundries set visitors back a pretty penny, but with the rise of “festival essentials” features in the media (blogs, vlogs, editorials, advertorials, you name it!) it would seem that consumers are buying into the trend more than ever.
Festivals have long been a great sounding board for getting messages across to the masses. Some of our industry’s key messages were heard loud and clear at last weekend’s Glastonbury. Particularly the ban on single-use plastic for the festival, which was supported by the nation’s treasure Sir David Attenborough. He turned up to give a surprise talk on the Pyramid Stage and urged festival goers to reduce their impact on the environment. In 2017, over a million plastic drinks bottles were sold at Glastonbury, so the fact that no bottles were sold on site this year is a massive step in the right direction.
Last weekend saw the culmination of Pride’s 50th anniversary celebrations, and the streets of London were heaving for the Jubilee-themed festival-esque street party. Pride began in 1969 after the Stonewall riots in Manhattan, NY, as a demonstration demanding equal rights and whilst we’ve come a long way, there is still much more we need to achieve, which is why Kinetic are proud to support the LGBTQ+ community.
The festival season in the UK is a long one, running from June through to the end of September. If you’re looking for window display inspiration or to merchandise an area of your store in an original way, you might want to think about a “Festival Essentials” theme. Here, we’ve pulled together a few of our favourite festival essentials from the Kinetic portfolio. If you want some more ideas or inspiration, please don’t hesitate to reach out to us!
Remember all the buzz about coconut oil and its versatility a few years back? Well, don’t forget it, coconut oil is still very relevant! Here’s a few uses that CO can be put to work for at festivals or whilst camping:
Light hair styling, face cleanser, eye makeup remover, highlighter, oil pulling/teeth cleaning (it’s only a few days but if you feel the need to add baking soda for a deeper clean), shaving, all-over body moisturisation, insect bites, after sun.
One of the greenest toothbrushes out there, this version has a clear travel case with ventilation holes and a cap to help keep your toothbrush clean and dry. Not only is it made from BPA-free recycled yoghurt cups, once consumers have finished with their toothbrush they can return it back to us and we will recycle.
Sun cream is a must for any festival goer and this vegan mineral sunscreen with easy-to-rub in formula won’t leave a white film on the skin and is also hypoallergenic, making it suitable for most sensitive skin types. It offers broad spectrum UVA and UVB protection to help protect skin from the sun.
Antipodes Moisture Boost Minis
Not just a festival essential, but a travel essential for those consumers who won’t forego their skincare regimen whilst away from home. This duo features two best sellers, Antipodes Divine Facial Oil and Vanilla Pod Hydrating Day Cream. Both products are antioxidant-rich to help defend skin from damage, whilst the face cream features antibacterial New Zealand manuka honey Active 20+.
Ener-C Vitamin C Powdered Drink Mix
This little sachets are a godsend at festivals, or any morning after the night before. Available in five different flavours as well as a variety pack, Ener-C is a great source of vitamins, minerals and electrolytes to help increase and maintain energy levels, thanks to the invigorating power of B-vitamins, whilst Vitamin C and zinc help bolster the immune system. Easy to use - just add to your water and go!
Eating healthily at festivals can be difficult, not to mention expensive! These little balls of energy from Nutiva are organic, vegan and non-GMO, not to mention delicious! Featuring the benefits of MCTs and the nutty flavour of hemp and chia seed. They’re perfect for on-the-go superfood snacking, keep them at hand for whenever hunger strikes! Their display caddy makes them perfect for placement by the tills.
