2024 has seen Giovanni Hair Care in the hands of top celebrity hair stylists- and therefore in the hair of top celebrities! This activity marks a return to the brand’s show business and entertainment industry roots. 

Giovanni’s pioneering founder Arthur Guidotti had a vision and a love for all things hair. He developed this passion working as a hairstylist in Hollywood and Beverly Hills. In the 1960’s he opened his own salon called On Sunset, on the famous Sunset Strip, and had many celebrity visitors including Lucille Ball. 

Fast forward to 2024, Giovanni is the only brand chosen for all 22 Hair Stylists at the 96th Annual Academy Awards, all 8 Hair Stylists at the Emmy’s is the Presenting Sponsor for the 2024 Makeup Artist & Hairstylst Award Show for the Entertainment, Film & Television Guild, and takes a Digital 4D Billboard on the Las Vegas Strip. 

The Oscars Giovanni Eco Chic Hair Care was the premiere sponsor for all 22 Hair Stylists behind the scenes and backstage at the 96th Annual Academy Awards! This iconic event was held at the Dolby Theatre in Hollywood, California on March 10th 2024. 

Celebrity Hair Stylist Sean James captured working with Jamie Lee Curtis in the leadup to the event and share it on a reel on his Instagram account. His caption read:

OK, so it’s tradition that we post some behind-the-scenes and I have used so many fantastic products over the years on JaimIe‘s hair recently. I have discovered the Giovanni cosmetics line of products. It is an Eco conscious line of products that has such an incredible variety there’s something for absolutely everybody, I wanna make sure that you check it out and follow Giovanni products you won’t be disappointed. Giovanni® products are formulated to deliver high-performance, salon-quality results  #JamieLeeCurtis #GiovanniProducts #GiovanniCosmetics #Oscars2024  #TheAcademyAwards #TheOscars @cathywaterman @dolcegabbana @jrossgirl @seanjameshair

@gracegraceahn @giovannicosmetics @fhiheat

Jamie Lee Curtis was one of five past winners presenting on the night, and she presented the first trophy of the night, for Best Supporting Actress. The winner was The Holdovers star Da'Vine Joy Randolph.  

 

2024 Makeup Artist and Hairstylist Award Show for the Entertainment, Film and Television Guild.

Giovanni Eco Chic Beauty was the presenting sponsor for the 2024 Makeup Artist and Hairstylist Award Show for the Entertainment, Film and Television Guild. This high-profile event was held at the iconic Beverly Hilton in Beverly Hills California to celebrate the artists who work behind the scenes.

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Giovanni took out a 4D Billboard on the Las Vegas Strip


The Emmy’s

Building on the success of the Oscars, Giovanni went on to be the only brand chosen to support the 8 hairstylists backstage at the 96th Annual Emmy Awards.

 

 

Continuing to Build the Brand in Showbiz

Last weekend, Giovanni was used at the MTV Awards in Manchester, and the brand has also been working hard all year long to support over 70 film and television productions, including the following that are available to watch now: