The natural skincare brand set for world domination
Antipodes is a success story in a booming natural products industry, and has fast become known for its chemical free ingredients, which are effective without compromise.
From the full traceability of ingredients from sustainably cultivated plants, to local production and recyclable packaging, it is no surprise that Antipodes has gained quite the cult following from skincare fanatics and celebrities alike loved by - Cara Delevingne, Sam Smith and Georgia May Jagger (to name a few!)
Independent lab tests have shown that Antipodes really does work
Ethos and status aside, perhaps what makes the brand such a game changer is the Founder Elizabeth’s unique background in science. Noticing a distinct lack of targeting skincare which was not ladled with dubious ingredients, she used her knowledge and industry contacts to vigorously research and lab test the formulas before they even came close to sitting on store shelves. Five years later the niche New Zealand brand that elevated natural skincare to the next level was launched.
The antioxidant and skin brightening range has become a success internationally, including a sizeable following in China, where free radical fighting ingredients, such as the ‘green gold’ nutrient rich avocado are a stark contrast to city living.
Closer to home in the UK, the growth of Antipodes this year is partly down to the brand’s involvement in a taxi campaign, trade shows and events, most recently being a fun and informative workshop in collaboration with Balance Magazine and Planet Organic. The evening kicked off with Chantal the brand’s international representative discussing what makes Antipodes unique with a little brand trivia thrown in for good measure. This was followed by a skin type analysis from Hester Van Overbeek, creative extraordinaire and natural makeup artist. Hester tailored an Antipodes skincare plan aimed at a variety of specific skin concerns.
‘The natural innovative beauty gems that will be in every princess purse this Christmas’
This was a fantastic opportunity for customer engagement, as the group of twenty health conscious women were able to sample the products and take away the hero kiwi eye cream. After discussing the cult status of the product, it was only fair to let them see for themselves what all the fuss is about! Following the event, the Antipodes ambassadors were on hand to answer any additional questions. This allowed vital brand feedback and made it clear that Antipodes focused workshops are a great success, and that the personalised shopping experience in a bricks and mortar store still has its place in a world of blog reviews directing consumers to e-commerce sites.
As Antipodes continues to grow from strength to strength, the demand for the brand has led to a partnership with London’s prestigious Fortnum and Mason, as well as an upcoming partnership with the Stylist Magazine. Not a brand to sit still for long, we have exciting plans for next year, and look forward to painting more of the world ‘green gold’!
Find Antipodes natural skincare in Wholefoods, Planet Organic and John Bell and Croyden in London.
By Beauty Blogger - Scarlett Ava Pearce
