“Rå Hygge” is a Nordic wellness brand that creates organic health food products with vitalizing, natural ingredients. It was founded in 2013 by Copenhagen-based, Finnish coffee and health entrepreneur Irina Sandberg.
How you pronounce or spell “hygge” [ˈhygə] is not important, as it's more a feeling than a word. Some say it's a feeling of togetherness and atmosphere - of home.
