We Love the Planet is a fun and fresh brand hailing from the Netherlands and Kinetic are delighted to announce that their deodorants are now available to order! 

We Love the Planet’s very creamy deodorant formulas are available in five different fragrances, packaged in either a snaplock tin (48g) or a wide-opening compostable cardboard tube (65g), which makes it very easy to use and apply the cream.

100% of the ingredients are from natural origin - certified by Natural Cosmetics Standard (NCS) and EcoControl. The natural ingredients in the deodorant have a soothing and hydrating effect and keep you wonderfully fresh! The soft cream is quickly absorbed into your skin and does not clog pores as it is aluminium-free.

Each deodorant is based on a combination of coconut oil, beeswax and cornstarch powder, among other things, which make the deodorant easy to spread, and leave skin velvety soft. The baking soda neutralises odours naturally. The cream format means it travels well and you can also take it onboard a plane in your cabin luggage.


Unique Selling Points

Highly effective: maximum protection against odour development because of the sodium bicarbonate

Value for money: one deodorant lasts for around 3 months

Double benefits: it nourishes the skin and has an anti-inflammatory effect

Trendsetter in natural personal care products


Stick or Tin?

Both the tin and tube deodorants contain the same ingredients, but the formula in the tin is a cream designed to be rubbed into your armpits with your fingers, whilst the stick is thicker and can be spread like any other stick deodorant. The tin is snap-lockable and ideal for keeping in your handbag or for using whilst out and about. The stick is ideal for using at home in the bathroom.

Ingredients Info

Coconut Oil: Moisturising and cooling effect; Replenishes lipids and soothes

Sodium Bicarbonate: Neutralises unpleasant odours (deodorising effect); Cleanses and removes excess oil

Corn Starch Powder: Softens skin and reduces excess sweat; High absorption capacity

Beeswax: Provides a wonderfully creamy consistency; Conditions and smoothes the skin

Caprylic Acid: Calming and healing effect

St. John’s Wort Oil: Calming and healing effect; Anti-inflammatory and antibacterial effect

Essential Oils: Create a unique and natural fragrance for each product


Fragrance Info

The six fragrances are:

Forever Fresh - exotic patchouli and fresh lemon blend effortlessly to create this fresh scent

Lovely Lavender - a bouquet blend of wild and hybrid lavender - the type originally grown for use by French parfumiers

Mighty Mint - a refreshing and energetic blend of mint and rosemary

Original Orange - fresh and fruity sweet Spanish mandarin

Sweet Serenity - fragranced with rose oil, honey and sweet spices

So Sensitive - hypoallergenic and baking soda free


Retailers’ Notes

STORAGE CONDITIONS: Keep cool and dry.

PLACEMENT RECOMMENDATION FOR RETAIL: Personal hygiene - Deodorant - Deocream

CERTIFICATION: Natural Cosmetics Standard (NCS) and EcoControl