Why Simply Coconut? 

From oil pulling to oral care products containing Coconut Oil….  The power of coconut is still on the rise and NOW on-trend for use in oral care! Natural personal care products featuring Coconut Oil as a functional ingredient have grown 2,612% in Natural channel!* 

More About Coconut Oil in Oral Care 

Lauric Acid, one of the fatty acids in coconut oil, is proven to be antimicrobial. It can kill bacteria, viruses and fungi. 

A new study published in the Nigerian Journal of Medicine‘s March/April 2015 edition, looked at 60 people between the ages of 16 and 18 who added oil pulling to their oral hygiene routine over a 30 day period. They found that the ancient Indian practice using coconut oil in the mouth could be an effective procedure in decreasing plaque formation and plaque-induced gum disease. 

Go-to beauty website Byrdie, “fresh and informative with just a touch of panache”, reviewed JASON Simply Coconut Mint Toothpaste and described it as “This toothpaste is like oil pulling for people who hate oil pulling”. 

Target Consumer for Simply Coconut Oral Care Collection 

•Taps into a younger market, with more attractive packaging

•People who are already utilising coconut oil in their beauty regime

•Consumers who are new to the health store environment 

and looking to buy something more natural but still trendy

•Loyal JASON customers looking to try something new




Why Consumers May Prefer the Original JASON Oral Care 

  • Consistency. The original oral care offers toothpastes of a more normal consistency compared to the new oral care.

  • Fluoride options. The original oral care offers toothpaste gels with fluoride, for those who prefer to incorporate fluoride as part of their oral care routine.

  • Stick to what they know. The original oral care has been on the market in this format for over 10 years and has a loyal following.



Why Consumers May Try the Simply Coconut Oral Care 

  • Packaging. Simply Coconut has a new, fresh look; with a focus on the ingredients it is very much on-trend and the font update gives the product an “apothecary chic” look. It almost looks more like a beauty product than a toothpaste.

  • Coconut fanatics. There are people using coconut oil and/or water for just about every element of their beauty/personal care regime so why wouldn’t they invest in a coconut based toothpaste?

  • Wanting to try something new.  Perhaps they are big fans of JASON, perhaps they have tried oil pulling and can’t stand it, so are looking to this product for the benefits of coconut oil without having to oil pull. 

Click here to discover JASON Oral Care lines, original and Simply Coconut

 

*Source: SPINS, L52w ending 2/19/17