This Sunday, 1st April, sees the launch of Antipodes London Taxi Campaign, aiming to raise brand awareness for the global beauty brand. Antipodes’ signature green wallpaper pattern, so distinctive and instantly recognisable, is the key focus of the visuals, along with hero products for the UK market.

Key content messages of the campaign are:
• Scientific Organic Beauty
• Certified Vegan
• New Zealand


Inside, passengers will be presented with the following incentive on the tip seats:


Passengers who tip their cab driver will receive a free Hosanna H2O Skim-Plumping Mini Serum, 10ml, worth £7.99.

On their receipts, customers will be invited to take part in a social media competition:

“Snap, share and win!”

Share your Antipodes experience with #antipodeslondoncab on social media and be in to win one of 20 skincare packs valued at ₤100 each.

Antipodes founder & CEO Elizabeth Barbalich will be in London for media events, including journalist, influencer and retailer interviews in one of the taxis.

The campaign will feature 10 Antipodes super side taxis around central London and will be live for a total of 12 weeks from Easter Sunday – 1st April 2018, till 30th June 2018.