Visitors and exhibitors alike were in no doubt that this year’s Natural & Organic Product Show was the best in the show’s 12-year history. Kinetic’s stand again, for the second year in the raw dominated the show, attracting the highest level of visitors’ attention. This was not only due to the sheer size of the stand and its amazing location but also exciting and constantly growing brand portfolio. The list of happy visitors of Kinetic stand included some well known faces like Michael Bronner, Paul Loveday and Chris Andreas of Australian Bush Flower Essences. Elysambre’s new Spring and Summer collection was a huge success with visitors cueing for the professional Make over all through 3 days of the exhibition.

This year Kinetic was also happy to announce the addition of two brands to their portfolio, Avalon Organics and Alba. Avalon Organics has already established itself as one of the favourite organic beauty brands on the High Street. Consciousness in Cosmetics is the guiding principle behind everything that Avalon Organics does. The highlight of the exhibition for Kinetic was the celebration of the 50th anniversary of Jason. The celebration attracted great number of consumer and trade journalists as well as retailers and fans of Jason’s products. The guests were greeted by compelling speech from Alexander Barani paying homage to the pioneering natural beauty brand and the 50 years of its success on the market, followed be champagne and the birthday cake.

As a pioneering brand in natural beauty Jason has continually shown its commitment to the natural and organic beauty sector. This year Jason has sponsored the natural beauty theatre, which provides a crucial platform for the members of the trade and natural beauty experts to exchange the ideas and further advance the organic and natural beauty movement. The great success of the show this year demonstrates once more the unique resilience of organic sector in these harsh economic conditions. During the show Kinetic was flooded by positive feedback from existing customers and numerous trade inquiries from the potential ones. Kinetic is going to continue build up on this success and brining more and more consumer everywhere in UK and Europe the best quality natural products.